Structured Content For Algorithm Updates

Structured Content

I know it can be frustrating when you’re trying to organise your website’s content in a way that works for both your visitors and search engines. With algorithm updates happening regularly, keeping your content well-structured isn’t just good practice, it’s a must for staying visible, accessible, and competitive.

If you’re feeling overwhelmed by the constant changes, you’re not alone. But don’t worry, we can break it down together and make sure your content is structured in a way that not only benefits your users but also helps you stay ahead in the search rankings. Let’s get started

How Should Structured Content be Created?

Think of your website as a library. If books were scattered everywhere with no labels, finding what you need would be frustrating. The same goes for your website. A well-planned website content structure not only helps users navigate easily but also signals to search engines that your content is valuable and well-organised.

Now, let’s dive into the key elements of structured content and how you can improve yours.

1. How Should a Table of Contents Be Structured?

Ever clicked on a long article only to feel lost before even reading the first paragraph? That’s where a well-structured table of contents saves the day.

A good table of contents should:

• Be clear and easy to scan
• Use hierarchy (H1, H2, H3) to show content flow
• Link to specific sections for quick access

For example, on a website page taxonomy structure and content classification guide, a table of contents helps both users and search engines understand how the content is organised.

2. Website Structure: Are You Making It Hard for Users to Navigate?

When evaluating your structure and content, you might consider eliminating unnecessary pages, merging similar topics, and ensuring a logical website page taxonomy structure.

Ask yourself:

• Can users find the information they need in three clicks or less?
• Are related topics grouped?
• Is every page serving a clear purpose?

If your site feels cluttered, a content classification guide can help you refine its structure, making it more intuitive and user-friendly.

3. Content Structure: The Foundation of SEO

Your content should flow naturally. Search engines reward well-structured pages, but more importantly, users engage better when content is easy to digest.

Here’s what to focus on:

• Short, clear paragraphs (nobody likes walls of text!)
• Bullet points and subheadings for scannability
• Internal linking to guide users to related content

By improving your structured content authoring, you’re not just making search engines happy, you’re making your content more readable and engaging for real people.

4. Does Your Content Marketing Team Structure Support Growth?

Creating great content isn’t just about writing, it’s about having the right team to execute it. If your content marketing team structure is disorganised, it will reflect in your website’s structure too.

Here’s how to strengthen your content team structure:

• Define clear roles (writers, editors, SEO strategists)
• Use content calendars to plan structured content ahead of time
• Have a consistent process for updating old content

A well-structured content team leads to a well-structured website, simple as that.

5. The End Goal: Creating a Website That Works for You

At the end of the day, structured content isn’t just about pleasing algorithms, it’s about creating a website that works for your audience. The more user-friendly and organised your site is, the better it will perform.

So, take a moment to review your website content structure today. Is that clear? Is it easy to navigate? If not, now is the perfect time to start making improvements.

Need help refining your structure? Start by focusing on small changes, and over time, your website will become a seamless, well-organised experience. for both users and search engines.