WordPress powers about one-quarter of new active websites; it is an incredibly popular – and versatile – platform. One of the biggest benefits for users is the vast array of useful plugins that can be installed. There are many that can help you optimise your site – and optimise your optimisation efforts. Here is a look at our favorites:
- SEO Yoast. This is one of the most popular SEO plugins around – and it’s free! But besides the price, it’s got a lot going for it. It can act as your SEO tutor and give you suggestions for improvements, help you write meta-titles and descriptions, and check your rich snippets. Another Yoast product, “Yet Another Related Post” recommends related posts at the bottom of all your articles.
- Google Site Verification Plugin. Google needs to know you own the site before you can use your tools. It’s easy-peasy with this plugin.
- SEO Rank Reporter. Check out what the competition is up to. Track your rankings and compare them to your competition. You can set up alerts to give you the heads up when anything changes.
- All in One SEO Pack. A great plugin, this is easy to use and allows you to choose the meta tags that you want for each page or blog post. It also helps you optimise for search engines.
- W3 Total Cache. A great one for SEO – and CRO. It helps your pages load faster and keeps your site from crashing.
Installing a WordPress plugin is easy. Simply go to Plugins in your account and ADD NEW. You can search by category or type in the specific plugin you want. You can look at DETAILS if you want, and then INSTALL NOW. You will be asked to confirm. If you’ve not installed a plugin before, you’ll have to provide your FTP login credentials (which are available through your web server host).
PROCEED with the installation > ACTIVATE PLUGIN or RETURN TO PLUGIN INSTALLER for further instructions/actions. That should be it for the majority of plugins. Now you’re ready to do some serious WordPress work.